Kronkron store, Reykjavik.

Kronkron store was opened in the year 2004. The store was located on the main shopping street in Reykjavik, Laugavegur.

The owners of Kronkron are the designer duo Hugrún Árnadóttir and Magni Þorsteinsson.

"We started out with a few up and coming designers like; KTZ, Marjan Pejoski, and the Danish brand Wood Wood. We quickly grew and took aboard more labels such as Eley Kishimoto, Roksanda Illincic and Henrik Vibskov. Our little, beutiful shop became too small for us and in March 2006 we moved to a much larger space on Laugavegur 63, close to our old spot.

The new space gave us new ideas and further more, we could add more labels. Today we also carry established labels such as Vivienne Westwood, Sonia Rykiel, Marc Jacobs and Bernhard Wilhelm.

We have always aimed at a wide range of customers, of all ages and both men and women. Our wish is to be fresh, fun but at the same time we take our work seriously. The store is a fun mixture of colors and styles, like visiting a sweets factory filled with goodies".

Love & Creation

They aren’t limited by trends or seasons but the spirit of Kron by KRONKRON is timeless and above all feminine. All collections are made to mix and match previous collections, making the design easily collectable and timeless.

The owners of Kronkron store are also the designer duo behind Icelandic label KRON by KRONKRON

Hugrún graduated as a fashion designer from Studio Bercot in Paris in the year 2000. When back in Iceland she met influential hairstylist Magni and love was in the air.

Their background is different, but ties in an excellent way. They have in common their love for fashion and beauty and ambition for making their visions come to life in the most vivid way.

The same year they met this dynamic duo started their own business and opened up their first shop, Kron, a stylish shoe shop on the main shopping street in Reykjavík.

Hugrún and Magni’s love for color and creation and strong aesthetic vision was the drive for their own brand, KRON by KRONKRON. In 2008 they launched the brand with their first shoe collection.

“The first idea was the one we had in our mind the whole time. We designed just as we liked. No prefigure was used, only colors and joy of creation.”

Because of their uniqueness, their designs were noticed from the beginning. Capturing hearts of women all over the world,the KRON by KRONKRON shoes were soon sold worldwide and are getting stronger with each collection made.

There are no compromises in the KRON by KRONKRON designs. It´s a wonderful mix of all the colors in the world, with amazing details like frills and bows and unusual combination of different materials and textures. The shoes are also always made of best quality material; leather, brushed leather, suede and lacquer.

Following the success of the KRON by KRONKRON shoes, the duo added a line of clothing for spring/summer 2010. The clothing carry the same spirit and essence as the shoes. Finest silk dresses with beautiful colors and color combinations. Lovely prints and a lot of details, they are elegant and adventurous at the same time. The ready-to wear collection was a huge success from the start, both incapturing the essence of the shoes and fitting with women’s desires and needs. High in quality, the clothes are feminine and elegant, so distinctively KRON by KRONKRON.

The KRON by KRONKRON collections can be described as colorful, original and extremely attentive to details. It’s beautiful and you can feel the love for creation and the colors of the world.

Since Kron by KRONKRON does not follow seasons, each collection has it´s own name and story of Inspiration.

Laugavegi 63B
Reykjavik 101 Island
Telephone +354 562 8388
fax +354 561 9388
[email protected]

Monday to Thursday 10h-18h
Friday 10h-18h30
Saturday 10-17h